Step behind the scenes at The Social Club campaign launch for @platypus_sneakers in Melbourne, styled in collaboration with @publiclibrarypr.

We were engaged to style this brand activation, bringing a bold, unapologetic aesthetic to life with every detail considered. The creative direction leaned into high energy and high impact — a space where the amps are loud, the flowers are pierced, and the vibe is unapologetically main character.

The result? A campaign that’s sharp, spirited and unfiltered. A pleasure to partner on, and a standout moment for the brand.